(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PLMSBWP');     (function(a,b,c,d){     a='//tags.tiqcdn.com/utag/thunder/goldenstate/prod/utag.js';     b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;     a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a);     })();
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.9&appId=172847629912656"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Melissa Etheridge Enters the Cannabis Market with Etheridge Farms

The Santa Cruz County-based company will focus on serving the needs of middle-aged women.

You can now add Oscar- and Grammy-winning singer and musician Melissa Etheridge to the growing list of celebrities who are jumping into the cannabis market. In her own words, Etheridge wants to serve a community of women who feel that, “Hey, I don’t want to take an Ambien every night. I don’t want to have to drink wine every night to relax, because I know those things aren’t good for my body.” The organically sourced cannabis will be offered in a product line that includes tinctures, balms, vapes, ointments and flowers, and is scheduled to hit the shelves by spring 2020.

Etheridge’s experience with cannabis dates back 15 years to when she was using the plant medicinally while undergoing chemotherapy to treat breast cancer. “My eyes were wide-opened,” she said. Etheridge Farms received Santa Cruz County’s first non-retail cannabis license, which authorizes the company to manufacture and distribute out of its 6,000-square-foot facility in Soquel. You can read the full story here.

More Stories
Cannabis, The Buzz

Why Is No One Talking About Cannabis Waste Disposal?

Any products containing or even coming in contact with THC must adhere to the same stringent disposal rules as other hazardous chemicals.

Architecture, Design, Experiences, Tech

Endeavour Will Get a New Home at the Samuel Oschin Air and Space Center

A bright future for the California Science Center in Los Angeles.

Arts + Culture, Music + Podcasts, Performance

Arroyo Seco Weekend Goes All In for Year Two

Highlights of the Pasadena festival include Jack White, Neil Young and Kings of Leon.